With a sleek, vibrant app, the platform gamifies the transcribe-and-tweak process with incentives like points and badges, which accrue when Musixmatch discerns an accurate contribution. Musixmatch built its empire by attracting enough members to harness a presumed wisdom of crowds its website advertises a community of 20 million volunteers, an eye-popping figure that Max Ciociola, the founder and CEO, affirms is correct. Unsurprisingly, neither My Bloody Valentine nor Cocteau Twins were among them, but Musixmatch says groups need only ask: After seeing My Bloody Valentine’s tweet, they contacted the band’s label and publishing company to authorize the lyrics’ wholesale removal, then carried it out in speedy fashion. More than 700,000 artists have signed up to its “Official Artist Verified Program,” which lets songwriters greenlight their own lyrics and prevent changes. Musixmatch’s approach to accuracy is hardly laissez-faire-that would make no business sense.
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